Inspire the Crowd!

Marketing Seminars 

Fuel your Passion, Launch to Profitability!

Much like a diamond in the rough, companies and people often do not know how to shine their brand to be strategically brilliant. During this interactive conversation – we discuss your personal and corporate brands, then distinguish if you are reflecting yourself in the most powerful way possible. We will then discuss profitability solutions to achieve the results you are seeking. If you would like an assessment – bring yourself and your company, and we will use you as a case study during the session! Bring examples of your marketing collateral and be ready to give a 30-60 second elevator pitch. 

What is Marketing … for Startups 

What is marketing? This seminar is designed to provide the basics of marketing, an overview of marketing strategies and tactics, determine which ones might be useful to you, and tips on how to get started. Aspects we will cover include: communications, marketing, and sales. We overview all the promotional components, what you need to get started, and how to get started quickly.  

Starting a Successful Entrepreneurship … your access to accomplishment.  

Are you thinking about starting your own business? Frequently, the first question that comes up immediately after that is – where in the world do I start?! It is powerful to understand the spectrum of actions you must take personally and professionally to set up and run a thriving, profitable business. Knowing how business is optimally designed gives you a map for success. During this seminar, we will:

• Discuss how to set up your life powerfully to launch a business; 
• Set timeline expectations, and consider short- and long-term goals;
• Overview of business components;
• Powerfully brainstorm sales and client acquisition strategy;
• Develop your profitability blueprint;
• Jump Start Your Business!

This seminar is packed with brainstorming, worksheets, tools, resources, and strategies to support aspiring, new, and existing entrepreneurs in determining the demand for your products and solutions, how to turn ideas into a business with velocity and on a budget, critical strategies for marketing, sales and client cultivation for your concepts and creative ways to get funding for ideas and business, plus much more. You will leave with inspiration and the confidence that you can move forward powerfully and successfully!  

Integrated Marketing Strategy … your blueprint for success.

When it comes to startup marketing, the first question is how or where do I start?! There is so much to do; sometimes, it can be overwhelming. The next question … is our brand highly accessible to our target audiences? Do they ‘get it’ – quickly? Can they see this solution as so valuable that they can’t live without it? How does every aspect feed the lead funnel to close sales? Are your call-to-actions clear? Are your customers being completely taken care of and moving towards a sale at every step? This fast-paced, high-powered seminar will be interactive and work on your blueprint for an overall strategy. Aspects we will cover include:

• What do you want to accomplish, and by when?
• Baseline Brand, Brand Compliance, Graphics Standards Manuals
• Messaging and Great Content
• Engagement Marketing: Elevator Pitch, Ambassadors
• Networking Masters: How to work a room and follow-up powerfully 
• Traditional Marketing: Collateral, Direct Mail, Events
• Communications: Newsletters, Email Marketing, 
• Public Relations: Press Releases, Press Kit, Calendar Item, Media Tour
• Philanthropy Marketing: Getting attention while making a difference. 
• Social Media: Scorecard, YouTube, LinkedIn, Facebook, Twitter, Social Media Map, Klout/Kred Scores
• Web Site versus other tools for online promotion 
• Relationships: Partner, Channel, Investor, Affiliates, Analyst
• Credibility: Speaking Engagements, Blogging, Thought Leadership
• Guerrilla Marketing: One-on-One, One-Many Marketing
• Telemarketing: Scripts, Lists, Powerful Conversations 
• Putting it all together: going from noticed, awareness, insight, educated, interested, client
• Out of the Box: Creative Marketing Solutions 
• Crisis Management: Are you ready?
• Metrics and Measurement: Are you effective?

Crisis Communications … don’t figure it out when you need it. Plan ahead.

Even if you don’t immediately have a crisis, you want to have a crisis communications team in place if you ever do. Learn about the internal and external key players; and how to develop a robust process in a public relations emergency. This 60-minute seminar will provide you with best practices when dealing with the basics of crisis management and have you consider potential challenges you can avert today so they don’t happen in the first place. Worksheets will be provided, and case studies will be explained and discussed. If you have or have had an issue, please reach out, and we can work out recommendations before the seminar and use you as a case study. Pre-Seminar Homework: watch three (3) episodes of the TV Show Scandal on ABC – one of the first three (3) seasons.  

Choosing to be a For Profit Socially Conscious Enterprise 

You have a great business concept, AND you make a difference. Consider partnering with or creating a nonprofit that supports your personal or business goals and outcomes. If you choose an organization, we will brainstorm and identify good fits and invite them to pitch you for your support, creating a powerful collaboration. If you want to make your own nonprofit, we will overview the steps to do that. It’s all about doing good for the sake of service, and from a public relations perspective, it’s a win-win. Join us at this 60-minute seminar and begin considering the possibilities. Case studies will be explained and discussed.  

Advocacy Seminars

Passing Legislation Powerfully in Massachusetts 

With more than 12,000 bills submitted for each two-year legislative session in Massachusetts, it cannot be easy to gain the attention of legislators and committees. To make a difference, you need a great team, to be highly organized, and a passion and commitment so strong that legislators know you won’t go away until you accomplish your goals. In this seminar, you will learn how to: 

• Build your strategy and design deliverables to start the legislative process to transition a bill into a law
• Gain momentum, support, and coverage in the legislature, media, and across the 351 cities and towns in Massachusetts
• Tips, tricks, and short cuts
• Review two case studies and discuss Erin’s Law – see the process in real-time
• Child Abuse Protection Act – Ballot Initiative 

Join us to learn how to contribute to the legislative process to make Massachusetts a better place!

Innovative Prevention Models to Protect Children from Sexual Abuse

Preventing child sexual abuse has always been challenging due to socioeconomic barriers, busy schedules, and willful blindness. As concerned citizens, we need to think out of the box and create innovative solutions. During this seminar, we will review two programs that are in process: 

• Erin’s Law – providing children with the tools to protect themselves from child sexual abuse and developing an environment of awareness and prevention for the community. The legislation was submitted in the 2013-2014 session and will be resubmitted for the 2015-2016 session in Massachusetts. This bill has been passed in 19 states as of August 2014. Erin’s law provides continuing professional development activities, including participation in or presenting in-service training programs on sexual abuse and assault awareness and prevention. The Educational Curriculum requires age-appropriate sexual abuse and assault awareness and prevention education in grades Pre-kindergarten through 12th grade and training school staff on preventing sexual abuse.  
• Neighborhood Info Session & Networking – during these cozy seminars – we review existing statistics, body safety, signs to watch out for (preventative), signs to be wary of (reactive), and how to lead the way in protecting your community. We provide the basics to protect the children and advocate in the community. Ample Q&A time is scheduled for this meeting to answer your questions.

Join us to learn about new innovative solutions for community and family prevention.

Creating a World of Healing, From a World of Hurt

With 1 in 5 people in the United States experiencing sexual abuse and the average age of disclosure in a victim’s mid-40s, it’s time to create an environment of healing through broad-reaching, diverse, and flexible healing programs. Abuse is often stored in the brain’s limbic system, which has a broad impact on existing therapies; it has been shown to be limited in expedient, comprehensive healing. New protocols are under development and being tested using alternative healing methodologies. In this seminar, we review these concepts:

• Review victim profiles, trauma assessment, and treatment of sexual victimization 
• Comprehensive a la carte healing solutions are being developed 
• Developing Innovative Protocols 
• Emerging Solutions

Join us to learn about new innovative solutions for community and individual healing.

About Eva Montibello 

Named one of Haverhill’s 25 Most Influential People and voted the Eagle Tribune’s Best Community Worker in the Merrimack Valley in 2022, communications expert and brand evangelist of Alpha E Consulting Eva Montibello is a recognized advocate, business strategist, and proud mother. With a background in marketing, public relations, event management, and leadership, her career expands over several industries, including technology, healthcare, hospitality, and consulting services. Eva’s business results speak for themselves, often exceeding client profitability expectations and awareness with exceptional results. She is passionate about helping her clients with marketing and profitability solutions and connecting with philanthropic organizations that match their heart and brand — with the final goal of increasing success in the existing marketplace. As a lifelong volunteer and community advocate, Eva has worked with dozens of nonprofits to support their fundraising and awareness goals and has helped pass six (6) bills into law in Massachusetts on child sexual abuse prevention and supporting Veterans when in a health crisis. Eva holds a Bachelor of Science in Public Relations from Salem State University and a Master of Communications Management from Simmons University. Most importantly, Eva is mom to 13-year-old John, a hockey and baseball player, who is the light of her life.

As a volunteer, Eva has founded Speaking Out Safely, a nonprofit committed to preventing abuse, responding swiftly if abuse does happen, healing, and legal and language solutions for survivors. Eva has also submitted and supported child protection legislation and developed child abuse prevention education with Protect Mass Children; was a play space leader at Horizons for Homeless Children; and has volunteered for several political candidates. She was an integral component of Landmark Education’s prestigious leadership program for more than seven years, with roles including head coach, individual coach, and national statistician for thousands of participants across the eastern coast of North America. Eva has led seminars for people as young as seven through people in their 90s! She is a certified course leader for Raising Peacemakers, Darkness-to-Light Facilitator, Train the Trainer for the Enough Abuse Campaign, and a Sunday School Teacher.

Exceptional Results

Results, Profitability & Growth Metrics: Generate and produce exceptional results through integrated marketing, public relations, events, media, sales and training strategies:

• Gala Event Committee Lead raising more than $30,000 during a single event.
• Founding member of an organization that passed five Massachusetts state bills since 2011, of which was two of the most challenging bills – extending the statute of limitations and holding habitual offenders accountable.
• Crafted the policy work and generated support through my contacts at the Massachusetts State House for the Massachusetts Veterans Emergency Health Care bill which passed in the first year of submission.
• Grew home health care agency by 1,100% in billable hours in a four-month period.
• Managed $1 million radio campaign in the Boston market elevating sales and reputation, which lead to increased sales with a high of 12%, placing our franchise in top 4 out of 40+ franchisees. Led franchise to increase sales by an average of 9% year-over-year and increased transactions by 6%.
• Through strategic and focused email marketing – increased publishing revenue by 33% in less than one year.
• Designed and executed on a telemarketing campaign that increased sales by 11%.
• Designed and mailed a creative, multi-layered direct mail campaign sending out more than 2.5 million pieces, skyrocketing seminar registration by 30%.
• Designed a tangible and unique direct mail campaign that highlighted the quality and power of different products that generated 12.6% return in a product sales.
• Worked with the technology analyst group and created a new marketplace for an emerging technology.
• Increased customer service scores by 15 points (+25%) to reach a company-high score within 3 months.
• Increased non-profit partner donations by 250% over three (3) years and increase of more than $150,000.

Awards & Acknowledgments 

• 2023 Eagle Tribune’s 25 Most Influential People.
• 2022 Eagle Tribune’s Best Community Worker in the Merrimack Valley.
• Certificate of Recognition from Senate President Karen Spilka and Senator Diana DiZoglio for the outstanding work of Alpha E Consulting in the community celebrated at the Greater Haverhill of Commerce Business Awards, January 2021.
• Named Business of the Month – March 2020 for the Greater Haverhill Chamber of Commerce.
• Official Citation presented by the Office of Mayor James Fiorentini for Alpha E Consulting, March 2020.
• Acknowledged as the 2019 Haverhill Community Television Volunteer of the Year.
• Certificate of Recognition from Senate President Karen Spilka and State Senator Diana DiZoglio for Alpha E Consulting’s ribbon cutting/office opening, January 2019.
• HC Media 2019 Volunteer of the Year and member since 2015.
• Winner of the 2018 Greater Haverhill Chamber Service Award.
• Certificate of Recognition from Senate President Harriette Chandler and State Senator Kathleen O’Connor Ives for receiving the Greater Haverhill of Commerce Service Award, June 2018.
• Certificate of Recognition from Speaker of the House Robert DeLeo and State Representatives Diana DiZoglio and Andy Vargas, for service work in marketing and promotion with Alpha E Consulting, June 2018.
• Special Congressional Recognition from U.S. House of Representatives Niki Tsongas for Alpha E Consulting, June 2018.
• Official Citation presented by the Office of Mayor James Fiorentini for Alpha E Consulting, June 2018.
• Certificate of Recognition from Speaker of the House Robert DeLeo and State Representative Andy Vargas for Dedication to Veterans of Haverhill and my work organizing Battle Veteran’s Homelessness Project, February 2018.
• Employee of the Year Computervision Services International, 1999.

Volunteer Work

• 2019-present L’Arche Boston North Longest Table Committee Member.
• 2020-present Christmas Stroll Committee Member.
• 2020-present Eammon’s Heart & Freedom Illumination Project Board Member.
• 2020-present Crescent Yacht Club Member and Volunteer managing marketing supporting events. Produce monthly newsletter.
• 2022-present Merrimack Valley Chamber of Commerce Member.
• 2015-present Member of the Plaistow Exchange Club, Former President Haverhill Exchange Club. Speaker Committee, Child Abuse Prevention Committee, Hometown Heroes, and St. Patrick’s Day Breakfast Committees.
• 2021 Co-Chair of the Greater Haverhill Chamber of Commerce Haverhill Restaurant Week and the Tasty Awards.
• 2020 Co-Chair of the Greater Haverhill Chamber of Commerce Winning Opportunities for Women Conference.
• 1999–2009 Landmark Education, Program Leader, Large Events Manager & Volunteer Coordinator.